I’m a digital design strategist based in London, Ontario, Canada.
STRATEGY IS A STORY
My perspective as a strategist is informed by my background in literary studies and consulting. I believe that a good strategy is a compelling narrative that can be shared with your organization, your team, and your customers to build alignment around a vision of the future and how to get there.
Strategy isn't a to-do list or a delivery plan. It's a research and insight-driven framework that defines what's valued—and what's valuable—for an organization, project, or initiative.
CONTENT AND STORYTELLING
Content and information have never been so plentiful. Cutting through the noise requires a mindful, strategic approach that emerges from knowing the audience's needs.
Organizations rarely lack ideas for the next release. The challenge lies in identifying the right feature—the one that will deliver value to the user while driving value back to the business.
Effective facilitation goes beyond bringing together groups of thinkers. It requires skillfully teasing out powerful ideas and channeling them toward the right problem.